Experience the energy of Mui Ne Beach, the main stretch of coastline that has put this town on the international map, particularly for watersports enthusiasts. Running parallel to the main strip of resorts, restaurants, and bars along Nguyen Dinh Chieu street, Mui Ne Beach offers a long expanse of sand facing the East Sea. While parts are occupied by resorts, large sections are dedicated public beach areas bustling with activity.

Mui Ne's defining characteristic is its strong and consistent cross-onshore winds, especially prominent during the peak season (roughly November to March/April - relevant as of April 2025). These conditions make it one of the world's premier destinations for kitesurfing and windsurfing. Numerous schools and rental shops line the beach, offering lessons and gear hire for all levels, from complete beginners to advanced riders. Watching the colourful kites dance across the sky is a spectacle in itself.

Beyond kitesurfing and windsurfing, Mui Ne Beach is also suitable for swimming (though the water can sometimes be choppy due to the wind), sunbathing, beach volleyball, and enjoying refreshments at beachfront bars. While perhaps not as pristinely beautiful as some other Vietnamese beaches, its energetic atmosphere, focus on watersports, and convenient location within the main resort area make Mui Ne Beach the vibrant heart of the town's tourist activity.