Escape the city bustle and discover the laid-back charm of Bai Xep (pronounced Bai Sep), a small and picturesque fishing village located just south of Quy Nhon. While gaining some low-key popularity among travellers seeking tranquility, Bai Xep retains an authentic, peaceful atmosphere, feeling worlds away from more developed beach resorts. Its beautiful, often quiet beach and glimpse into local fishing life make it a delightful hidden gem.

Life in Bai Xep moves at a slower pace. Wander through the small village lanes, observe fishermen mending their nets or preparing their traditional round basket boats (thung chai), and see colourful fishing vessels resting on the sand. The village hugs a lovely stretch of golden sand beach with clear waters, perfect for swimming, relaxing, and enjoying the coastal scenery without the crowds often found at Ky Co or Quy Nhon's main city beach.

Several charming, often eco-conscious guesthouses and simple seafood restaurants can be found right near the beach, offering a chance to stay overnight or enjoy fresh local meals with beautiful views. Reaching Bai Xep involves a short drive or taxi ride from Quy Nhon city. For travellers seeking an authentic fishing village vibe, a beautiful quiet beach, and a break from the main tourist trail, Bai Xep offers a perfect hidden gem escape.